WHY BE AVERAGE? (When you can be bold.)



A Vivacious & Vibrant Day Planner

Where procrastination & play are the new productive.

Live your life larger than large. Go ahead … Drive your Aston Martin to Target. Take your Gucci bag on the bus. Wear your diamonds to walk your dog. EXAGGERATE THE EVERY DAY.

Your Day Planners



Erika Lyremark


Erika is the mastermind behind The Daily Whip, where she dishes out business advice for bold women.

Showing early entrepreneurial skills when she let her brother throw a pie in her face for $5, Erika wheeled and dealed her way through high-school, earned degrees in Apparel Design and Women Studies (with an emphasis on China Studies), spent 9 years swinging around a stripper pole, went on to co-create a multi-million dollar commercial real-estate investment company, and now helps women create, market, and sell their products & services.

After documenting her experiences in the best selling book, Think Like A Stripper, Erika now runs her empire from a secret location. Leisure activities include drinking green smoothies, eating take-out with her hunky husband, and texting the Bugatti headquarters with suggestions on what to call the next generation of sports coupes. The Lyremark, of course.

Learn more about Erika here.


Shauna Haider


Shauna is the founder and creative director behind We Are Branch, a boutique graphic design studio.

An obsession with palm trees, perpetually sunny skies and midcentury modern architecture led her to Palm Springs, which she calls home with her very tattooed husband Joey and their gaggle of eccentric pets.

Wielding a razor-sharp sense of style and a passion for brand design, Shauna has worked
with everyone from Fortune 500 companies to hundreds of creative small businesses. No job is too large or too small — Shauna always brings a fresh perspective to the table.

When Shauna isn’t crafting killer graphics for her worldwide roster of clients, she’s blogging at NubbyTwiglet.com, collecting statues, driving past Liberace’s former residence, hoarding cacti and memorizing celebrity Wikipedia pages. 

Learn more about Shauna here.

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Eccentric is just another word for extraordinary.